Field Notes August 22 2024

Creating High-Quality, Google and Blogger.com Policy-Compliant SEO Blog Posts

1. Provide Valuable, Thorough Content

Focus on creating informative, helpful content that addresses readers' interests and needs. Avoid thin or shallow content that lacks substance. Provide specific, actionable information that readers can use in their daily lives.

Include Relevant Keywords

Research and incorporate relevant keywords throughout your content. Use them naturally, without keyword stuffing, to signal to search engines the relevance of your post to specific queries.

2. Enhance Scannability

• Use clear headings (

  ,

  , etc.) to structure your content and make it easy to navigate.

• Break up text into concise paragraphs of 3 sentences or less.
• Utilize bullet points and lists to present information in a digestible, scannable format.
• Incorporate stats, images, and other visual elements to make your content more engaging and visually appealing.

3. Directly Answer Questions

Consider the questions your target audience may have and provide clear, concise answers in a list or step-by-step format. This helps readers quickly find the information they need.

Back Up Claims with Credible Sources

Establish credibility and trust by linking out to reputable sources that support your claims. This demonstrates your research and expertise in the topic.

4. Optimize for Length

Create comprehensive, long-form content over 2,000 words. Providing more information gives search engines more context to rank your content appropriately.

Maintain Scannability in Long-Form Content

Even with longer content, ensure it remains scannable by using short paragraphs, bullet points, and visual elements. This helps prevent overwhelming readers.

5. Craft Original, SEO-Optimized Content

• Avoid duplicate or plagiarized content. Create unique and informative material that stands out from the competition.
• Optimize your content for relevant keywords, but avoid excessive or unnatural keyword use. Focus on creating content that is both valuable to readers and search engine-friendly.
• Follow Google and Blogger.com's content policies to ensure your blog is compliant with their guidelines.